What's in a name? A lot, it seems to HollyBeth Anderson who recently changed the name of her Atlanta based company from HollyBeth's Natural Luxury to HollyBeth Organics.

Why the name change? According to the company's Facebook page, the reason is simple: they ARE organic, USDA Certified Organic to be exact, and it's more than a marketing gimmick – it's a commitment and a way of life.

Anderson explains that, "As a small company, we pay a premium to practice what we preach. We believe in making the best product with the purest ingredients. To be certified organic, we have gone through an extensive, expensive and exhausting process. Our ingredients are more costly than those that have not been certified. Why does this make a difference? Because I do not want my family exposed to harmful chemicals in products, nor do I want to use preservatives that have only been tested on animals. Our products are waterless and therefore are stable for over a year and hand made with love and passion for YOU."

While the name may have changed, the fabulous products remain the same. One of our favorites, and one of the premier products in our first Green Grab Bag is the super emollient Eye Cream, chock full of Vitamin E. We slather it on nightly for eyes that feel supremely hydrated and look superbly smooth. Find it, and the rest of the HollyBeth Organics products at their new Web address www.hollybethorganics.com.